About Us

MSL IS A PUBLIC RELATIONS
AGENCY OF A GLOBAL SCALE

MSL has over 100 offices in 26 countries. We deal with integrated marketing communication. Our specialty is creating campaigns that stimulate discussion, have the power of persuasion and the power to engage in conversation.

We are characterized by effectiveness in reaching various groups of stakeholders. We create messages that properly argue the arguments of our clients, positively transforming their way of thinking about the brands and companies we work with.

We are part of Publicis Groupe – one of the largest integrated communication networks in the world. Together with other Publicis Groupe agencies and specialist departments, we work in the Power of One model, which enables us to develop and integrate key competences from the perspective of our clients’ business.

Our History

MSLGROUP’s Warsaw branch was built on  the agency Ciszewski PR.

Our history dates back to 1994, when sports journalist Jerzy Ciszewski established Poland’s first public relations agency. Ciszewski PR’s first large assignment consisted of providing comprehensive PR services for the Camel Trophy rally in Poland.

The years 2006-2010 mark a period of the company’s dynamic growth and specialization in consumer, corporate, financial, sports, pharmaceutical and digital communications.

Our campaigns “24th of June – Poland’s Free Hug Day”, “Trust Tap Water”, “Hoop Caroling” and “Send your CV. Someone’s waiting” were awarded with the industry’s most prestigious prizes.

In 2011, Ciszewski PR’s shares were purchased by MSLGROUP, an agency belonging to France’s Publicis Group. This resulted in gaining access to the world’s best know-how in the areas of brand and company communications as well as in community engagement.

MSLGROUP was established in 2009 after Publicis Groupe announced that it would be bringing its PR and events agencies together to form a singular, global network. In the years to come, the network grew. Today, MSLGROUP accounts for over 100 agencies in 26 countries worldwide, forming the 5th largest PR agency in the world.

Our Awards

Brązowy Spinacz 2019 – Telling the story of Poland to the world

Brązowy Spinacz 2019 – Telling the story of Poland to the world

Brązowy Spinacz 2019 in the PR of a place, city or region” category for the “Telling the story of Poland to the world,” campaign realized for a Instytut nowych mediów. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – Telling the story of Poland to the world

Brązowy Spinacz 2019 in the “Custom publishing” category for the “Telling the story of Poland to the world,” campaign realized for a Instytut nowych mediów. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – Telling the story of Poland to the world
Srebny Spinacz 2019 – A Letter to a Caregiver

Srebny Spinacz 2019 – A Letter to a Caregiver

Srebny Spinacz 2019 in the “Medicine and health” category for the “A Letter to a Caregiver” campaign realized for a Nutricia. Złoty Spinacz is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – A Letter to a Caregiver

Brązowy Spinacz 2019 in the “Media relations ” category for the “A Letter to a Caregiver” campaign realized for a Nutricia. Złoty Spinacz is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – A Letter to a Caregiver
Złoty Spinacz 2019 – Jutro bez smogu

Złoty Spinacz 2019 – Jutro bez smogu

Złoty Spinacz 2019 in the “Industry and infrastructure” category for the “Tomorrow without smog – The second life of old furnaces” campaign realized for a ArcelorMittal. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – Jutro bez smogu

 Brązowy Spinacz 2019 in the “Sustainability i CSR Communications” category for the “Tomorrow without smog – The second life of old furnaces” campaign realized for a ArcelorMittal Poland. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Brązowy Spinacz 2019 – Jutro bez smogu
The sabre awards 2019

The sabre awards 2019

The MSL agency was honored with the title of Eastern European Consultancy of the Year. Holmes Report 2019 Consultancies of the Year EMEA PR. Sabre Awards is an international contest of the public relations industry, organized since 2008 by The Holmes Group, This is one of the most important award in the public relations industry.

Innovation 2019

Innovation 2019 – Silver in the “Applications and Platforms” category. The prize was awarded for the campaign “Hope County FM – the voice of hope in your home” implemented by MSL for Ubisoft Poland in cooperation with the production house Foszer Sawicki.

Innovation 2019
Złote Spinacze 2018

Złote Spinacze 2018

Srebny Spinacz 2018 in the “Technology, IT, telecommunications” category for the “Hope County FM – voice of hope in your home” campaign realized for a Ubisoft Polska. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2018

Brązowy Spinacz 2018 in the “Media relations” category for the campaign “Medical nutrition – Your meals in the fight against disease” implemented for the client Nutricia Medyczna. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2018
Złote Spinacze 2018

Złote Spinacze 2018

Brązowy Spinacz 2018 in the “Product PR” category for the “Homo Smartus” campaign realized for the UFIBARO. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2018

Srebny Spinacz 2018′ in the ‘Public Affairs and Lobbying’ category for campaign “TAK dla otwartych niedziel” realized for the Polish Council of Shopping Centers. “Złoty Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies. “

Złote Spinacze 2018
Mixx Awards 2018

Mixx Awards 2018

Mixx Awards 2018 – Gold in the Games & Espor category. The prize was awarded for the Hope County FM campaign – a voice of hope in your home realized by MSL for Ubisoft Poland in cooperation with the production house Foszer Sawicki. MIXX Awards is a competition that rewards unique digital marketing campaigns – those that combine creative ideas with effective solutions.

Złote Spinacze 2017

Brązowy Spinacz 2016 in the “Business-To-Business PR” category for the “The Venture” campaign implemented for Wyborowa client Pernod Ricard. “Złoty Spinacz” is a prestigious competition for the best public relations projects organized by the Association of Public Relations Companies.

 
Złote Spinacze 2016

Złote Spinacze 2016

Brązowy Spinacz 2016 in the “Business-To-Business PR” category for the “The Venture” campaign implemented for Wyborowa client Pernod Ricard. “Złoty Spinacz” is a prestigious competition for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016

Srebny Spinacz 2016 in the “Culture and Media” category for the “Communication of the TVN acquisition by Scripps Networks Interactive” campaign implemented for Scripps Networks Interactive. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016
Złote Spinacze 2016

Złote Spinacze 2016

Srebny Spinacz 2016 in the “Corporate PR” category for the “Communication of the TVN takeover by Scripps Networks Interactive” campaign implemented for Scripps Networks Interactive. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016

Srebny Spinacz 2016 in the “Financial PR and Investor Relations” category for the “Communication of the TVN acquisition by Scripps Networks Interactive” campaign implemented for Scripps Networks Interactive. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016
Złote Spinacze 2016

Złote Spinacze 2016

Srebny Spinacz 2016 in the “Product PR” category for the “Treasure of Nathan Drake” campaign realized for PlayStation Poland. “Złote Spinacze” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016

Media” category for the “Dante’s Kitchen” campaign presented by: Malma, an expert in Italian cuisine “implemented for the client Malma. “Złoty Spinacz” is a prestigious contest for the best public relations projects organized by the Association of Public Relations Companies.

Złote Spinacze 2016
 

Certificates of Excellence 2016

Distinction awarded for MSLGROUP digital newsroom http://news.mslgroup.pl/ – a tool that allows you to change the classic press office in the information center on what the company or brand is currently doing.

In2 SABRE Award EMEA 2016

The prize was awarded for the agency’s website http://www.mslgroup.pl/. Prestigious The Holmes Report recognized the agency’s website as the best production in the region, granting the In2 SABRE Award EMEA

In2 SABRE Award EMEA 2016
2015 Eastern European Consultancy of the Year

2015 Eastern European Consultancy of the Year

2015 Eastern European Consultancy of the Year is awarded within the prestigious Holmes Report and is considered by many to be the most important PR title in Europe. We have been appreciated for our fast development in Poland and our expansion in the region. Polish MSLGROUP office is the hub for CEE and opened offices in Romania, Bulgaria and Slovenia last year.

Golden World Awards 2014

GOLDEN WORLD AWARDS 2014 in the ‘Social Media for PR’ category awarded by International PR Association (IPRA) for MSLGROUP Poland. The award for the “Hugging Matters” (Przytulanie ma znaczenie) campaign organised in cooperation with the UNLIMITED agency for GlaxoSmithKline. IPRA Golden World Awards is an international PR contest organised since 1990 by the International PR Association (IPRA).

Golden World Awards 2014
European Excellence Awards 2013

European Excellence Awards 2013

European Excellence Awards is one of the biggest contests in European PR industry. European Excellence Award 2013 in the health category went to “Men’s Grippe” (Męska grypa) project realised by MSLGROUP for Gripex brand from USP Zdrowie portfolio.

Impactor in the 2013 SOCIAL CAMPAIGN category

Impactor in the 2013 SOCIAL CAMPAIGN category for “Hugging Matters” for MSLGROUP and Unlimited. The aim of the project realised for GlaxoSmithKline Oilatum Baby was to show the importance of closeness and tender touch ifr a baby and on every stage of the baby’s growth. Impactor is the oldest Polish marketing contest organised since 1999.

Impactor in the 2013 SOCIAL CAMPAIGN category
Proton 2013 for S. Hejnowski

Proton 2013 for S. Hejnowski

Proton 2013 in the “Person/Team in a PR company” for Sebastian Hejnowski, Managing Director Ciszewski MSL and COO MSLGROUP Poland. Protons have been awarded since 2007 in the contest organised by Proto.pl portal for  communication professionals who are characterised by uncommon way of thinking, innovativeness and talent. The jury awards experts setting standards in PR industry and contributing to the success of their companies.

Proton 2012 for J. Ciszewski

Proton 2012 in the “Person/Team in a PR company” for Jerzy Ciszewski CEO MSLGROUP POLAND.
Protons have been awarded since 2007 in the contest organised by Proto.pl portal for communication professionals who are characterised by uncommon way of thinking, innovativeness and talent. The jury awards experts setting standards in PR industry and contributing to the success of their companies.

Proton 2012 for J. Ciszewski
Silver Ribbon Award 2013

Silver Ribbon Award 2013

Ribbon Award is an annual contest awarding best projects in all MSLGROUP’s offices around the world. Silver Ribbon Award 2013 went to “Let’s Play Football” (Grajmy w piłkę) project realised by Ciszewski MSL Marketing Sportowy for Cisowianka.

European Excellence Awards 2012

European Excellence Awards is one of the biggest contests in European PR industry. The 2012 award for the Best Campaign in the “National and Regional Campaigns: Poland, Russia, Ukraine” category went to “Let’s Play Football” (Grajmy w piłkę) project realised by Ciszewski MSL Marketing Sportowy for Cisowianka.

European Excellence Awards 2012
Impactor 2009

Impactor 2009

Impactor 2009 in the category “PR Agency of the Year”. Impactor is the oldest Polish marketing contest.

Golden Clip (Złoty Spinacz) 2010

Golden Clip 2010 in the crisis communication category. Award for the “Hoop Caroling” (Hoop Colędawanie) campaign carried out in 2009 for HOOP Polska. Golden Clips is a prestigious contest for best PR projects organised by the Polish Public Relations Consultancies Association.

Golden Clip (Złoty Spinacz) 2010
Magellan Awards 2010

Magellan Awards 2010

TOP 50 Communications Campaigns of 2010 – 16th place worldwide for the PR campaign “Trust Tap Water” (Zaufaj wodzie z kranu) carried out in 2010 for BRITA. Magellan Awards is an international contest organised by LACP (League of American Communications Professional) to award communication campaigns that stand out in the international forum and influence the shape of new communication trends.

Magellan Awards 2010

Gold Winner in the “Product Communications” category for the PR campaign “Trust Tap Water” (Zaufaj wodzie z kranu) carried out in 2010 for BRITA. Magellan Awards is an international contest organised by LACP (League of American Communications Professional) to award communication campaigns that stand out in the international forum and influence the shape of new communication trends.

Magellan Awards 2010
Silver Drum Award 2010

Silver Drum Award 2010

Golden Drum 2010: Silver Drum Award in the “Marketing PR for products” category for the PR campaign “Trust Tap Water” (Zaufaj wodzie z kranu) carried out in 2010 for BRITA. Golden Drum is one of the most important international contests in the advertisement industry and related sectors.

Impactor 2010

Impactor 2010 in the category “PR Agency of the Year”. Impactor is the oldest Polish marketing contest

Impactor 2010
Kreatura 2010

Kreatura 2010

Kreatura 2010 in the “Campaign” category for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Kreatura is a Polish nationwide contest of creation in advertisement organised by Media & Marketing Polska.

Magellan Awards 2009

Top 50 Magellan Awards Communications Campaign for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Magellan Awards is an international contest organised by LACP (League of American Communications Professional) to award communication campaigns that stand out in the international forum and influence the shape of new communication trends.

Magellan Awards 2009
Magellan Awards 2009

Magellan Awards 2009

Bronze Winner in the “Product Communications” category for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Magellan Awards is an international contest organised by LACP (League of American Communications Professional) to award communication campaigns that stand out in the international forum and influence the shape of new communication trends.

Silver Drum Award 2009

Golden Drum 2009: Silver Drum Award in the “Marketing PR – Consumer Goods” category for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Golden Drum is one of the most important international contests in the advertisement industry and related sectors.

Silver Drum Award 2009
Impactor 2009

Impactor 2009

Impactor 2009 in the “PR Project of the Year” for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Impactor is the oldest Polish marketing contest.

Golden Clip (Złoty Spinacz) 2009

Golden Clip 2009 in the “Product PR” category for the PR campaign “24th of June – Polish Hug Day” (24 czerwca polskim dniem przytulania) carried out in 2009 for HOOP Polska. Golden Clips is a prestigious contest for best PR projects organised by the Polish Public Relations Consultancies Association.

Golden Clip (Złoty Spinacz) 2009