Nearly 100 consultants devote their time to listen to communities and engage themselves in creating captivating corporate and brand stories. Our team understands a clients’ needs and is more than capable of transforming them into concrete activities. More than half of our employees have over a decade’s worth of experience, and our team’s average professional experience amounts to 7 years, including experience earned on the client’s side of the market. This results in a perfect understanding of the industries we advise in and allows us to create more than adequate communications strategies.
Business Development Director, Central and Eastern Europe
Zosia has more than 15 years of communications experience under her belt. She has been working for MSLGROUP since 2010, implementing dozens of campaigns for the world’s biggest brands during her time with the agency. Zosia’s projects have received numerous nominations and awards in both Poland and Europe, such as the SABRE, IPRA, Golden Drum, European Excellence Award, Złote Spinacze, Impactory and Creative for Good by the World Economic Forum.
She works in MSLGROUP’s European structures, where she is responsible for business development in CEE.
She takes a keen interest in retro-chic fashion and loves collecting hats – she has over 20 of them.
CEO, Central and Eastern Europe
Sebastian has more then 15 years of experience in communications. He started working for MSLGROUP in 2004 and has walked the company’s entire career path. Today, Sebastian heads four regional offices in the CEE region. Under his guidance, MSLGROUP’s Poland branch was named ‘Eastern European Consultancy of the Year 2015 ’. This prize is awarded by the Holmes Report and is considered to be the most important award in the PR industry in Europe.
Sebastian is involved in current trade, social and political affairs. He served as a judge in Europe’s biggest trade contests, such as the Golden Drum, Cristal Festival and Złote Spinacze.
Sebastian’s other interests include travelling. So far, he has visited over 90 countries around the globe.
Corporate & Financial Communications Department Director
Łukasz has more than 10 years of experience in corporate PR, Public Affairs, issue management and crisis communication, obtained in both agency and public sector. Previously serving as a senior consultant in international advisory companies, former spokesperson for the Warsaw City Council, Łukasz started working at MSLGROUP in 2014.
He has extensive experience in working with clients from energy, defense and tech industries, and serves as an advisor for multinationals and local businesses. Łukasz’s team creates communications strategies, builds relations with opinion leaders and manages the reputation of companies.
He is passionate about hard bop, loves sartorial fashion and Brooks Brothers shirts.
Sebastian has more than 15 years of experience in communications. Ever present in the agency, he managed Publicis Consultants in 2013 and returned to MSLGROUP in 2015 to assume the position of Managing Director and Head of Consumer Practice.
Sebastian has one of the most interesting approaches towards PR in Poland’s entire industry. He has a vast knowledge on how communications activities are reflected in business results. Sebastian has also been a judge at the industry’s biggest contests – Cannes Lions, SABRE, Young Creatives.
Privately, he is a passionate Saab enthusiast, often renovating them himself.
Renata Toczyska – Seliga
Corporate & Healthcare Department Director
Renata has almost 20 years of experience in the field of communications. Prior to starting her work for MSLGROUP in 2010, she worked for LOT Polish Airlines. She was also involved in realizing projects for Star Alliance – the world’s largest global airline alliance. One of her greatest accomplishments was introducing Emirates Airlines to Poland – the most spectacular launch of the brand in the field of corporate communications in 2013.
Renata is an expert in the field of corporate and crisis communications, as well as media relations in the transport, aviation and tourism sectors. She is also successfully developing MSLGROUP’s healthcare practice.
Her favorite holiday destination is India, a country she has visited nearly 40 times.
Financial Director MSL
Halina has 15 years of professional experience in finance, audit, accountancy and management. She is part of MSL since 2013. Since joining, she has been responsible for the comprehensive management of the company’s finances. Her previous professional experience includes inter alia, Ernst & Young.
Privately, she is passionate about the golden era of Polish Himalayan mountaineering. In her free time, she leaves Warsaw for long walks with her family and dog.